Social Media Vs Online Marketing

I am sure you have all heard that if you do not use Social Media you will fail at Online Marketing. Let me ask you a question though, do you NEED social media to make money online. Is this the be all and end all of making a living on line? Friends, and colleagues I am here to tell you that it is NOT the be all and end all. Social media, in my humble opinion, is a disease in modern society. I know that I am not going to be popular saying this, but social media has caused more problems in relationships, more infidelity, and more obese children than many other mediums out there. People get lost and completely forget about living, because they are LIVING on their Facebook page! I am here to tell you that THAT is NOT living. That is hiding. I am amazed at how many people are letting their lives pass them by! People that are trying to succeed in online marketing are completely distracted if they are using social media. I know people will say, NO NO NO, I market on social media all the time, but let’s look at it closer. As soon as you get on to your social media site, what ever one it is, you will spend the first who knows long “catching up” on what you have missed since your last login, wasting valuable time that you could be using to promote your self!

What does this have to do with marketing? Let’s face it, if you want to make it in online marketing you have to treat it like a business. If you are a business person you know that if you are not focused you will not make it far in the business world!

Marketing online needs to be REAL

Marketing online can not be done through a Facebook fan Page, and it can not be tweeted. There is a secret to marketing that people are constantly forgetting. Read on to find out the big secret to making it in online marketing. You are about to be amazed, and thrilled. You will not believe your eyes when you feast your eye on this deep dark secret of internet marketing.

The Secret Revealed.

OK let’s get back to social media for just a minute. Before I finally reveal what you really need for online marketing to work, I want you to know that social media is just NOT going to work for you, no matter how disciplined you are, Social Media is DESIGNED to distract you, and waste your time! There is something that is far more important, and I want you to really get it this time! So many people do not focus on this, and it is to their detriment and i what makes the successful stay ahead of the game.. Are you ready? Are you sure? OK, here it is… YOU NEED A LIST OF SUBSCRIBERS!

Yup, that is it! That is what you need, let me elaborate, if you are just sending people to sales pages and getting sales, that is great, but what you are missing out on is the future sales! If you just get a sale from a click bank link, the VENDOR gets the future sales and product releases and so on. If you have ever bought a click bank product you know that you have to give them your email address… Wouldn’t it be better to capture the email address of potential customers, and then you can send emails to them promoting products and get residual income from future sales and you can build trust with your list so that they are more likely to purchase stuff from YOU instead of others, including the Vendor, because they will KNOW you and TRUST you they will be more likely to buy from YOU!!

That’s if from me today my friends, I hope you will very seriously heed this article. The fact of the matter is that if you are not constantly building your list, and wasting time building your Facebook farm or whatever the latest time wasting game on Facebook is, you will lose at Online Marketing. People on Facebook don’t want to see your offers. Create squeeze pages and build your list, you can potentially do that on some social media, but don’t create fan pages, create squeeze pages and opt in forms, that is how you will succeed online!

I hope you have enjoyed this article and will share it with your friends, read my resource box and head to my blog for more tips and advice!

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Are You Ignoring Social Media Marketing To The Detriment Of Your Company?

In today’s market, businesses cannot dismiss social media as a way to get good exposure to potential customers, as well as being able to enhance their company brand. In fact, social media has become a well-known and popular way for businesses to extend their reach in a very cost-effective and efficient manner. Social media sites like Facebook and Twitter have millions of registered users, with these numbers expanding immeasurably on a daily basis. In fact, if it were a country, Facebook would now be the largest country on Earth* – with an estimated 1.39 billion people logging into Facebook from month-to-month, that makes it bigger than the entire population of China that has 1.36 billion people. Therefore it would be a huge mistake for any business, small or large, to ignore the economic value that these websites could be to them.

Social media for business has many advantages and the prime one is that it allows you to reach out to a large set of online audience base who are telling you what their interests they have. There are entire groups of people who are telling the world that they have an interest in photography. They even tell you what level they are at when it comes to this space. Does your business cater to amateur photographers who are just starting to learn how to take better photographs? Search Facebook and you’ll find groups of people who fit that category perfectly! Do you sell small dog outfits for breeds like Shih Tzus or Chihuahuas? Guess what! There are so many groups for these breeds of dogs full of doting owners who want to spoil their four-legged friends. And it is so easy for you to get involved in these communities and reach out to the group members.

In the past advertising online was so expensive. Search engine pay-per-click advertising tended to have the monopoly for these types of opportunities, but the problem was that it was so expensive, and you were often paying Google or Yahoo a few dollars for every click that people carried out on your ads, even if the click was made by mistake, or by a competitor who was trying to run up your advertising bill. The other problem was that you very limited when it came to controlling who saw your ad and would therefore, have the opportunity to click on it. In fact, the only control you had was to say which keywords should be searched before your ad would be seen.

With Facebook ads, online advertising has become way more affordable, and you have so much more control over who sees your ads. You can limit visibility by age, sex, religion, stated interests, location and even by purchasing history. And best of all, your ad costs will be measured in cents and not dollars.

The other benefit with social media is that potential buyers will often be influenced by the reviews and comments of previous customers of a business that they read online. If your customer satisfaction stinks, then perhaps this is not such good news. But for the more reliable and conscientious suppliers who take customer satisfaction seriously then this can be used to their advantage.

So what are you waiting for? If you haven’t already it’s time for you to take the social media’s bull by the horns and to show it who’s the master. If you don’t know where to start, there are so many social media experts out there who are waiting to show you how they can help you and your business. Or, if you’re more of a do-it-yourselfer, then there are numerous books and videos on YouTube or Vimeo that can help you get started. Make the decision to start building your own online marketing strategy today, and it is only a matter of time before your business will be enjoying the benefits of brand and product recognition on the major social media sites.